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On May 25, 2018 the EU's new data privacy law, the General Data Protection Regulation (GDPR), will go into effect. This applies to any merchant 1) based in Europe or 2) having (or possibly having) customers within the European Union. 

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Given that these regulations can impose penalties upon your company, UltraCart recommend recommends that you please consult your own legal counsel in determining appropriate settings for your business.


Question: Our company is primarily based in, and aimed at, US based customers. What should be the determining factor in choosing the audience in which to apply these privacy tools? Would it be a good idea to apply it to all customers instead of just to the Non-US and/or EEA customers?

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