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Each experiment can be expanded to show additional details.
| Column | Description |
|---|---|
| Sessions | The total number of sessions (visitors) |
| Bounces | Number of sessions that bounced |
| Pages Views | Number of page views |
| Add To Cart | Number of times 'Add to Cart' button was clicked |
| Initiate Checkout | Number of times a checkout was initiated |
| Orders | Number of Orders Placed |
| Conversion Rate | The rate at which a session reached a placed order (Orders/Sessions=) |
| Revenue | Total revenue of placed orders |
| Average Duration (Seconds) | The average number of seconds per session |
| Average Transaction Revenue Per Session | The average transaction revenue per session |
How does UltraCart report the experiment session data?
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