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changes.mady.by.user Perry Tew

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Comment: Initial Revision

TODO-UC: explain, link to specs.

 The schema.org website defines a standardized way to include information about your organization, as well as the content of an individual page, in a format that is easy for search engines to consume and process.   It is important to include this information, often called metadata, in all of your pages.  The Storefront system allows you to populate this information quickly and easily.

Each page should contain both an Organization block, as well as an Item block.

 

Code Block
titleHeader Includes
## uc:item-multimedia-default-used="true"
## uc:site-attribute-string="storefrontSEODescription"
## uc:site-attribute-string="title"
Code Block
titleOrganization Block
## Organization block for Schema.org
<div itemscope itemtype="https://schema.org/Organization">
  <meta itemprop="name" content= "$site.attr('title')"/>
  <meta itemprop="url" content= "$baseUrl"/>
  #if ($site.attr('storefrontSEODescription') && $site.attr('storefrontSEODescription').length() > 0)
    <meta itemprop="description" content= "${formatHelper.escapeHtml($site.attr('storefrontSEODescription'))}"/>
  #end
</div>
Code Block
titleItem Block
## Item block for Schema.org
#if ($item)
<div itemscope itemtype="http://schema.org/Product">
  <meta itemprop="name" content="$formatHelper.escapeHtml($formatHelper.removeHtml(${item.getDescription()}))" />

  #if ($item.getExtendedDescription() && $item.getExtendedDescription().length() > 0)
    <meta itemprop="description" content="${formatHelper.escapeHtml($formatHelper.removeNewLines($formatHelper.removeHtml($item.getExtendedDescription())))}" />
  #end

  #if ($item.getImageURL() && $item.getImageURL().length() > 0)
    <meta itemprop="image" content="$item.getImageURL()" />
  #end

  #if ($item.getBarcode() && $item.getBarcode().length() == 8)
    <meta itemprop="gtin8" content="$item.getBarcode()" />
  #end
  #if ($item.getBarcode() && $item.getBarcode().length() == 13)
    <meta itemprop="gtin13" content="$item.getBarcode()" />
  #end
  #if ($item.getBarcode() && $item.getBarcode().length() == 14)
    <meta itemprop="gtin14" content="$item.getBarcode()" />
  #end

  <meta itemprop="productID" content="${formatHelper.escapeHtml($item.getMerchantItemID())}" />

  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="price" content="${formatHelper.formatBigDecimal($item.getCostAsBigDecimal())}" />
    <meta itemprop="priceCurrency" content="${item.getCurrencyCode()}" />

    #if ($item.isPreorder())
      <meta itemprop="availability" content="http://schema.org/PreOrder" />
    #elseif (!$item.isInventoryTracked() || $item.getAvailableQuantity() > 0)
      <meta itemprop="availability" content="http://schema.org/InStock" />
    #else
      <meta itemprop="availability" content="http://schema.org/OutOfStock" />
    #end

    <meta itemprop="itemCondition" content="http://schema.org/NewCondition" />
  </div>
</div>
#end