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Step Type

Description

Time Delay

Sets a time delay before the next step is processed.

Conditional Delay

Defines a delay based on a condition.

Rate Limiter

Enforces Rate limiter for outgoing messages.

Setup / Modify cart

Creates a new cart or modifies an existing cart.

Send Email

Sends email to customer.

Resend Email

Resends email to customer.

Send Post Card

Sends physical postcard to customer.

Send Webhook

Sends webhook.

Loyalty Points

Adds loyalty points to customer profile.
(*If no profile exists for customer, one will be created, along with “magic” login link.)

Condition

Process a defined condition.

Split

Splits the flow into separate steps.

Merge

Allows you to rejoin the 'Yes/No' sides of a condition step, or Left and Right sides of a Split step.

Update Profile

Make an update to customer profile.

Experiment

Process a defined experiment.

List Subscribe

Subscribe customer to a mailing list.

List Unsubscribe

Unsubscribe customer from a mailing list.

Third Party

Interact with a 3rd party script.

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