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Based on your plan quota, Storefront Communications will select the most recently active customers to the customer limit.

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An “Active” Customer is a customer that has made a purchase in the past 365 days.
An “Inactive” Customer is a customer that has not made a purchase within the past 365 days.

Info

NOTE:
Customer records in StoreFront Communications can be created from any interaction where we learn the customer's email address such as an abandon cart scenario, signup to an email list, etc.  

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