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This tutorial will help you to make the most out of the UltraCart Analytics platform. 

Background

The UltraCart Analytics platform strives to provide near real-time insight into the performance of your business with a level of insight that most reporting platforms do not achieve.  We've helped merchants with the struggle of gaining insight into their business from end-to-end for a long time.  In the end we've always come down to three problems with external reporting tools:

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• Quickly see key performance indicators and compare them over time.
• Quickly setup required data flows that need to be captured

Beta Notice

This system is very powerful and new.  We are currently classifying it as BETA.  If you have questions, ideas or other feedback please contact UltraCart Support

Metrics

The UltraCart Analytics system provides reporting on the following metrics across three categories (basic, RTGs, and affiliates)

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First make sure that you have linked your Google Adwords account to your Google Analytics account (this is recommended by Google).  Next click on StoreFronts → Conversion and Tracking → Google.  Scroll down to the Google Analytics Experiments section and populate the Account Id, Property Id and Profile ID then click Connect.  More detail on finding these values and connecting the API is found under the Performing an Experiment.  In the future this section will be renamed "Google Analytics API" as the connection does more than use the Google Analytics experiment engine.

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<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js" data-mid="SAMPL" data-channel="sampl.ultracartstore.com"></script>

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<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js?mid=SAMPL&channel=sampl.ultracartstore.com"></script>

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The UltraCart Analytics engine will make a best effort to track users between the landing page domain and the checkout domain when they are different.  There are no additional changes that are required when deploying the tracking script to your external site other than properly configuring the mid and channel parameters.

Firing Events on External Websites

If you have implemented a custom checkout using our REST APIs you may want to fire events when the customer adds items to their cart and initiates the checkout process to help drive the funnel information on the analytics dashboard.  Below are example of firing events when UC Analytics is loaded on the page.

Add Items

window.ucaEvent(
  {
    "event": "add items",
    "items": [
      {
        "itemId": "SKU_1",
        "quantity": 1
      },
      {
        "itemId": "SKU_2",
        "quantity": 1
      }
    ]
  }
);

Initiate Checkout

window.ucaEvent(
  {
    "event": "initiate checkout",
    "items": [
      {
        "itemId": "SKU_1",
        "quantity": 1
      },
      {
        "itemId": "SKU_2",
        "quantity": 1
      }
    ]
  }
);

Dashboard Widgets

There are currently three different types of widgets related to UltraCart Analytics that you can place on your dashboard. 

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You may need to edit your Adwords campaigns or FaceBook campaigns to add these values.  You can also track more than Adwords and FaceBook campaigns though.  Any type of traffic tagged with these parameters will be tracked.

Tracking Facebook

FAQ

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