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The webchat element has a setting for the queue name it is connected to. In the example below the name “sales” matches up to the sales queue that was already configured inside of Conversations.
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Below is an example of how the webchat button appears on the Poppy theme when an agent is logged in.
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If you want to create additional queues under Conversations, just make sure to deploy a corresponding “webchat” element with that queue name within your StoreFront Visual Builder.